What Every Creator Needs to Do on Pinterest

Meet and greet with the VP of Product Management

If you’re a creator who monetizes using Amazon, Etsy, or other affiliate links but aren’t using Pinterest, you’re missing out! I attended Pinterest HQ’s first-ever Creators Workshop, specifically focused on male creators. According to their recent data, their audience is “70% women and 30% men”. During the workshop, we learned strategies on how to contribute more as male creators. 

While I can’t discuss upcoming tools (that’s confidential!), I can share what Pinterest currently offers to help content creators grow and monetize.

The Big Migration from TikTok

When the TikTok ban shook the U.S. a few weeks ago, it drove many social media users to other platforms—including Pinterest. According to Pinterest’s business page, Gen Z now makes up 42% of its user base, and they’re ready to shop!

I created my first Pinterest account for my main account, @andrewtourssf, over two years ago. However, I initially approached it like a traditional social media app (like Instagram or TikTok), expecting immediate results after posting. I quickly realized that Pinterest is more of a long-term content strategy, where even years-old pins can continue driving engagement—even if you haven’t been active. (I know this firsthand because, despite posting only a few pins, they were still getting hundreds of views per month without any recent uploads.)

Initially, I used Pinterest mainly to drive followers to my other social media accounts by linking my pins to my Instagram Reels and TikToks. The said, I gave up too quickly when I didn’t see an immediate uptick in followers.

Shoe Customizing Workshop by SoleSpace Lab

The TikTok ban led to an unexpected consequence: increased migration to platforms like Pinterest. That means it’s not too late to repurpose content from other apps or create platform-specific pins! With exciting new features on the way, the sooner you start utilizing Pinterest, the more likely your content will get pushed out—just like when Instagram Reels and TikTok post carousels first launched.

Should Every Content Creator use Pinterest?

Short answer: Yes! Even if you don’t sell products or services through affiliate links, Pinterest is a long-term strategy, similar to creating evergreen YouTube videos. It’s especially valuable if you have a blog, podcast, or e-commerce site.

That said, Pinterest can still drive traffic to your social media if your pins are highly “savable” to popular boards. For example, a pin titled “Newest Parks to Visit in SF in 2025” could be saved onto boards like “San Francisco“ and  “San Francisco Travel Tips”) 

One of the most useful insights from the workshop was “Pinterest Predicts”—a report on rising trends based on 2024 data. Some emerging trends include Cherry Coded, Aura Beauty, and Roscoe Revival. Even if you’re not Gen Z yourself, this report helps you understand what’s trending so you can create relevant content—not just for Pinterest, but across all social platforms.

How I Use Pinterest 

I repurpose my raw video content from Instagram Reels and TikTok as Pinterest pins, linking each one back to the original Instagram post to drive new followers. (I get most of my paid collaborations through Instagram rather than TikTok, so I focus mainly on that platform.)

Once my pins are uploaded, I organize them into boards I’ve created, such as San Francisco Performing Arts and San Francisco Bars.

Q&A with the Chief Technology Officer

At the workshop, we also heard from Pinterest Verified Creator Corbin (@housetohomediy1), who has grown his following to 180K+ followers and 700K+ monthly views. One of his biggest tips—which I’m still working on—is to add at least 5-10 pins per new board to avoid an empty look and encourage others to save and engage with them. That’s why I plan to create more boards and populate them with diverse content for a more appealing profile.

I also post the cover images of my blog posts as pins, linking them back to my website to drive traffic. This complements my strategy of sharing blog content across LinkedIn, Instagram, TikTok, X, and now Pinterest.

Recently, I launched a new Pinterest profile for my foodie account, which is already gaining engagement. With so much backlog content I haven’t uploaded yet, I’m excited to take advantage of upcoming features and double down on Pinterest!

Final Thoughts

Don’t be afraid to go all in on Pinterest—it might just pay off in the end!